The results of Tuesday’s election give us reason enough to declare the Bradley Effect as outdated, wrong, and finally, dead and buried. The “Bradley Effect”, named after black California 1982 gubernatorial candidate Tom Bradley, posits that a significant number of whites are secret racists, who will tell pollsters they’re willing to vote for a non-white candidate, but when they actually get into a ballot box, the lurking racism shines bubbles up and they’re unable to do so. Never mind that supposed instances of it occurring in the past are marred with bad polling; we couldn’t stop hearing about it during this past election. So I’m very thankful that it’s finally discredited once and for all.
The Bradley Effect is demeaning to everyone involved. It demeans whites because it asserts two negative things: that they are racists, and that they are ashamed racists who won’t admit it to anyone but an anonymous ballot. It is demeaning to non-whites because it asserts that there is some reason they should under-perform any other candidate solely on the basis of the saturation of their skin.
But the worst part of the Bradley Effect was that it enabled meta-racism: It allowed people who aren’t racist themselves to oppose candidacies of non-whites on the basis that others are racist and would never vote for said candidate. I heard this reasoning from a surprising number of Democrats in the early days of the Democratic primaries in reference to Barack Obama, but thankfully, they all got over it. And now that we have elected a non-white (well, non-half-white, anyway) to the highest position in the land, no one can possibly cite the Bradley Effect in good faith as a reasoning for not preferring a non-white candidate.
The next time anyone even so much as mentions the Bradley Effect, tell them to stop going on about discredited theories. Or, if you aren’t feeling quite so charitable, tell them to shut the eff up. The Bradley Effect belongs in the dustbin of history, next to trickle-down economics and National Socialism. This country will be a better place if I never so much as hear the phrase “Bradley Effect” even mentioned ever again. And I’m not the only one who thinks that.